Dr Wendy Hardyman

Research Fellow


I conduct research to examine and understand the kinds of impact that programmes, such as Innovative Future Services (Infuse), can have in building collaboration, regional innovation skills and the capacity of public servants to tackle societal challenges.  


Innovative Future Services (Infuse) , Innovate to Save.


I completed my PhD in Business Studies at Cardiff University in 2017 and joined Y Lab as a research fellow in February 2018. I previously held research posts at Cardiff University, the Social Care Institute for Excellence and the University of Birmingham. My PhD work explored the application of an analytical framework in services marketing literature and research, known as service-dominant logic, to a U.K. specialist health care context. This research explored how ‘value’, when framed as value that is perceived and determined on the basis of use (value-in-use), was conceptualised by service users and service providers in a specialist cancer service context. In my work at Y Lab, I have extended my doctoral research to apply a value co-creation lens to the interpretation of empirical data regarding participant experiences in a public service innovation programme. I am particularly interested in research which explores: value (co-) creation and destruction in public services; patient engagement in health care, and application of services marketing theories and concepts to a public service context.  

Outside of Work

I enjoy running to keep fit, but perhaps mainly to escape from my teenage children!