Who we Are

Rob Ashelford

Head of Programmes & Co-Lead



Along with James and Emily, I’m responsible for the strategic direction of Y Lab and developing new programmes of work that help us support innovation in public services.


Before Y Lab I delivered the Digital Innovation Fund for the Arts in Wales- a programme that supported new ideas that used digital technologies to increase audience reach and engagement. Before that, I worked in a variety of roles in the arts and have an MBA from Cardiff Metropolitan University.


All of them!

Outside of Work

My time is split between a young family and getting as muddy as possible on a mountain bike.